'Enjoy a Glass on the Grass'

Blossom Hill picnic rug

Blossom Hill – perfect for a picnic!

This summer-themed ‘Enjoy a Glass on the Grass’ promotion was designed to be shared with friends on Facebook by building Blossom Hill’s first exclusive Facebook app. In particular it gave fans the chance to win tickets to festivals and other events. They could also claim a special Blossom Hill summer picnic rug; all they needed was to collect on-pack codes from promotional bottles. Umbrella managed both the risk and fulfillment for this promotion.

Entry method: on-pack codes entered on facebook app

Client: Pulse Group