BODYFORM LIVE FEARLESS
To reinforce the brand’s “Live Fearless” message, we worked with Blue Chip on expanding their headline prize offerings.
With music being high on the priority list for the target audience, we built a prize structure around varying values of Ticketmaster vouchers – enabling winning consumers to choose the music gig of their choice. We maximised the prize budget by risk managing the financial exposure.
With packs literally flying off the shelves (they have wings you know!), this promotion was destined to perform well. Especially as its predecessors achieved 10% increase in sales.
Customers who purchased a promotional pack of Bodyform could go online to see if they had won 1 of 10 European VIP Festival Experiences or a Ticketmaster voucher of varying values.
Services: Consultancy, fixed fee & prize handling.
Creative: Blue Chip