To celebrate an exciting season of rugby, Bombardier launched a promotion offering thousands of rugby themed prizes. All Bombardier drinkers needed to do, was text in their unique code found on bottles and cans in-store or from the scratch cards provided in bars.

Included in the prizes were rugby shirts, money off vouchers and an all-expenses paid trip to Paris for a long weekend of rugby fun next season with four friends.

Emily Hudson, English Ales Marketing Manager at brewer Charles Wells says: “Umbrella did a lot more than just protect our promotional budget. They were fantastic for idea generation and offered great advice around the rules and regs of rugby promotions.”

Client: Charles Wells Brewery
Umbrella’s service: Consultancy, prize sourcing, promotional fixed fee, handling & fulfilment
Promotion entry methods: Enter unique code and text to win