This promotion entitled Bulmers consumers to a selection of tempting tip top rewards from one of the following genres; Tech, Travel Trendy and True Originals!
To add to the fun, once customers had purchased a promotional pint bottle the number of points rewarded was different on each bottle. Consumers enter their URN from bottle via SMS in order to find out the point worth of their bottle. The Bulmers.ie site will allow consumers to bank points, see their point balance, navigate the rewards available to collect for, favourite a reward and see when the stock of their item is getting low, prompt them when they are close to the required limit for their desired reward and allow them to claim their rewards.
There will also be Bonus codes allocated for Social Occasions and Double Points if consumers share on social media after their first bank.

Promotion entry method: Online & via SMS

Client: Runway Marketing