Captain Morgan responds to football news
This promotion was all about acting with speed.
When Wes Morgan (the Jamaican Captain of Leicester City) led his team to victory in the Barclay’s Premier League, it was an opportunity not to be missed by the rum brand of the same name – Captain Morgan!
In a matter of days they had produced a limited edition version of their Spiced Gold rum – which replaced the famous pirate with an image of Wes dressed in royal blue and white robes to match Leicester City’s home kit.
The idea was shared via social media and sparked huge interest and the creation of #OnlyOneCaptainMorgan.
Umbrella were equally able to act with speed when briefed on the prize draw (run across Facebook & Twitter) that offered 50 free bottles of this special edition. The promotion was a great way to engage with and increase social media followers from this football-fan segment.