Christmas clothes waste

In the UK last year, around 300 thousand tons of clothes were thrown away from both the fashion industry and the public.

Last Christmas, Camden Town Brewery teamed up with UK charity TRAID to help them on their mission to reduce clothes wastage during the excessive gifting period and its impact on the environment.

Introducing the ‘12-Pack Give Back’ initiative, Camden Town Brewery has transformed its Camden Hells Lager 12 packs into reusable handy freepost donation parcels for customers to donate unwanted clothing to TRAID free of charge.

We worked with Camden Town Brewery to ensure the effect of their budget was maximised and provided consumers a freepost route that wouldn’t break the bank – preventing wastage all round!