With the aim of increasing average basket spend, we worked with Dulux on this cash back promotion.

Leaflets and POS in DIY stores, informed customers that all they had to do was spend £30 in a single transaction during the promotional period to receive £10 Cash Back.

Customers had to mail in with their details, receipt and a promotional leaflet in order to claim. Once qualifying they received a cheque for £10 back in the post.

This is the second time Dulux have run this promotion through us, due to it’s great success in meeting objectives.