These promotional packs were worth their weight in gold – for 6 lucky winners. With fantastic standout in the chilled-aisle and perfect brand synergy, this promotion was always destined to be a sales-uplift success. Promotional packs offered 6 winners 400g of gold, or the cash equivalent worth around £10,000!  There were also 2,000 runners up prizes of gold nuggets to be won.  To enter this instant win competition consumers had to purchase a promotional tub and when they were roughly half way through, a prize notification message would be visible inside the tub if they were a winner.

Services: Consultancy, promotional fixed fee, back-end management
Client: Unilever