
J&J Australia
J&J – HELPING AUSTRALIAN MOUTHS STAY FRESH
Our Australian office helped Johnson & Johnson increase sales of their dental products by offering $50 off a dentist visit when consumers purchased ‘floss, brush and mouth rinse’ all in one transaction.
Umbrella’s Fixed Fee covered the entire risk of the promotion based on an assumed consumer response %.
Promotion entry methods: Voucher mailed in to receive a $50 cheque
Client: J&J