Liberté – Love it

What better way is there to get consumers to trial a new Greek yoghurt than a ‘Try It, Love It’ or your money back offer – both cost-effective and trial-effective!

Consumers were invited to try the yogurt and if they chose to claim their money back they had to mail in their receipt and promotional flash from pack along with a statement of no less than 15 words outlining why they disliked it. A cheque was then returned to the consumer in the post.

Services: Promotional fixed fee, handling & fulfilment

Client: TPM Childwise