This promotion achieved fantastic on-shelf standout – thanks to great pack design and investment in much in-store POS.

A red lipstick is proven to enhance a white smile, so with the launch of Listerine’s Advanced White mouthwash, this was a perfect free gift to demonstrate the benefit of their product – especially as they wanted to appeal to a younger target audience.

With every purchase of a promotional bottle, consumers went online, entered their details and URN from the reverse of the label and uploaded an image of their receipt to claim their free lipstick.

Services: Consultancy, Promotional fixed fee, handling & fulfilment

Client: Enable
Creative: Savvy