Marmighty Egg Cup

This promotion is a fantastic way to get some Easter standout for a product you wouldn’t usually associate with Easter! It also enables Marmite to engage with a younger audience.

The Mighty Marmite on-pack promotion allows all consumers to claim a free superhero themed egg cup in the run up to Easter.

With every purchase of a promotional jar, consumers get the option of claiming either a red or blue egg cup and add some Marmite oomph to their breakfast egg and soldiers!

Services: Consultancy, Promotional fixed fee, handling & fulfilment

Client: Unilever