Merrydown – taste guarantee

Merrydown cider is always a winner when it comes to it’s big-appley taste – which sets it apart from the crowd.

We worked with Merrydown on an on-pack promotion which drove trial and displayed confidence in their product by offering a ‘Taste Guarantee’.

Consumers who purchased a promotional bottle in retailers and were not fully satisfied with the taste, could write 15 words about what they disliked and claim their money back.

Services: promotional mechanic, consumer journey, fixed fee, money-back processing