New Look – in-store promotion

Clothing retailer New Look launched a promotional campaign online and in-store across more than 600 retail stores in the UK and republic of Ireland, offering consumers £1m of style prizes to be won.

The campaign was designed to increase transaction levels by prompting customers spending £30 or more to photograph their receipt and upload, email or text to receive a promotional code. This gave them the chance to win some great prizes from one of three ‘worlds’; Fashion, Fun and Getaways. Entrants not winning a main prize will still received a 25% off voucher.

It was supported by much POS in-store, giving it huge standout and ability to engage with a wide range of shoppers.

Services: Promotional consultancy, fixed fee, handling, fulfilment and customer service.

Creative: Brass