Ahoy there consumers! Providing barrel loads of personalised label fun, consumers loved this Captain Morgan promotion – which ran both on-trade and off-trade.

Available to consumers on-shelf across Germany, Austria & Switzerland, they had to purchase a promotional bottle and then enter their code online and upload their receipt to claim 2 free personalised bottle labels for themself and their favourite crew-mate.

Alternatively, consumers in night clubs received free Captain Morgan samples alongside cards that directed them online to claim one free personalised label.

Services: On-pack design, microsite development, consumer entry – receipt upload/verification, foreign-market forecasting & risk management