pimms facebook party
The Pimms Party was part of a manifesto to make the most perfect summer ever. Even a Pimms party bus was touring the country to spread the word.
People were encouraged to join the fun via facebook, and invite friends to their very own party… earning themselves discounts on a range of party inspired freebies like bunting and Pimm’s jugs or even money off a bottle of Pimms for doing so.
With word spreading quicker than summer pollen, good job they had Umbrella protect their promotional budget from over-redemption. Turns out they were a tip top incentives, as there were 100k+ likes on Facebook from this campaign.
Promotion entry methods: Online
Creative Agency: TMW