To celebrate this year’s epic festival season, Smirnoff became the official vodka and partner with the biggest festivals across Europe including Creamfields – teaming up great music and great drinks to make the weekend one to remember.

We worked with the Smirnoff team to help them leverage their sponsorship with this campaign that ran in some of the major supermarkets around the country. Consumers who purchased a bottle of Smirnoff were invited to enter a free prize draw with the chance to win weekend tickets to some of the coolest festivals – Creamfields, V Festival, Reading & Leeds. All consumers had to do was text-in to enter, making it a very easy and appealing promotion to enter.

Services: Promotional consultancy, handling & fulfilment

Client: Diageo