The Smirnoff Secret

This top secret promotion certainly captured the attention of consumers thanks to it’s unusual packaging and suggestive headline – ‘Is this package concealing a secret trip?’.

Once purchased in Tesco stores, consumers opened the packaging to find a cryptic message about winning a “Great Escape” with Russian undertones! All they had to do was text in their secret code, store details and D.O.B for a chance to win a holiday to Moscow for 2… sssshhhhh don’t tell!

Services: promotional advice, project management, setting up text platform, generating codes, sourcing holidays, drawing winners, T&C’s, handling & fulfilment, financial protection.