sony bond in skyfall
This promotion was part of Sony’s marketing push relating to the James Bond film ‘Skyfall’ which showcased a range their Sony products.
For anyone purchasing one of the Xperia phones – largely featured in the Bond Advert – Sony, in conjunction with O2, were offering a Free 007 Skyfall Console Game.
With ‘Bond mania’ gripping the nation like never before, this is a classic example of a free gift that really could find redemptions rocketing beyond all expectations. However Sony were able to enjoy peace of mind as Umbrella had protected their budget from such events.
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