Sony World Cup T-Shirts

There was plenty of World Cup splash in the O2 stores thanks to this promotion…
When a consumer purchased an Xperia Z2 from O2 stores, they were given the opportunity to claim a free World Cup shirt or 50% of the price of a shirt if they purchased the Xperia Z1 Compact. Consumers were given the chance to pick from the full range of national shirts so you could be sure to back the right team!

Promotion entry method: In-pack leaflet directed consumers online to register

Client: Sony Mobile