This promotion was a huge success for Tia Maria with every fashionista wanting to pick up a pair of free mini hair straighteners.
Consumers who purchased a bottle of Tia Maria featuring a promotional neck collar were invited to go online to a promotional microsite and enter the URN from inside the neck collar to claim their free BaByliss Mini Hair Straighteners.

With two popular brands combining to offer their consumers a great gift, we knew this promotion was going to be in demand but our client could rest at ease that Umbrella were there to cover any over-redemption.

Promotion entry method: URN entered online

Client: Tia Maria