With experiential activity occurring in Tesco stores, it was the perfect place to give shoppers that little extra push towards purchase.

All shoppers who interacted with Toilet Duck’s experiential activity or brand ambassadors in Tesco stores across the UK were handed a promotional leaflet with the chance to win Spotify Premium for 1 year – 60 were available to be won.

Each leaflet had a URN. However to enter the promotion, shoppers first had to purchase a bottle of Toilet Duck and text DUCK to 80878 along with the URN on the leaflet and last 4 digits of the barcode. Consumers were then informed by text whether they had win or lost.

Services: Fixed Fee, consultancy/maximising prize budgets, generating URN’s, set-up of SMS, sourcing Spotify codes and set-up of microsite for the terms & conditions.