TYRRELLS win a castle
This was all about creating an on-pack promotion that screamed “I’m a premium brand”. Umbrella worked with the client to magnify the prize fund (headline) by managing the financial risk.
The ‘Win a castle’ headline had massive appeal. It was great way of differentiating Tyrrells from all those price promotions in the crisps aisle.
Promotion entry methods: Online
Client: Tyrrell’s
