Uncategorized April 22, 2022 Today’s consumer is ready and waiting for ‘data exchange’ Our founder Beth Johnson is on the Responsible Marketing Committee at the DMA as well… Team Umbrella 0
Uncategorized April 19, 2022 Newbie: SXSW, the Metaverse and Me To say my inaugural visit to SXSW was amazing just doesn’t do it justice. When… Beth Johnson 0
Uncategorized February 18, 2022 Inflation: How can brands appeal to 2022’s frugal shopper? On-Pack Promotions That Stand Up To Inflation Food prices are officially on the up. Brands… Karen Thompson
Uncategorized February 4, 2022 White Paper: Create Impact Under New HFSS Regulations From October, HFSS brands may be facing some of the most significant regulatory challenges ever. Download… Karen Thompson
Uncategorized September 28, 2021 The Renaissance of the Door drop Hello ‘Door drop’ my old friend. I want to apologise to you. In recent years… Karen Thompson
Uncategorized June 2, 2021 Supermarket Spy | Alcohol Promotions Our Supermarket Spy has kept busy during the pandemic and here's some of the top… Karen Thompson 0
Uncategorized May 14, 2021 You may need a lottery licence if your promotion is running in Republic of Ireland If you're planning on running a prize promotion in the Republic of Ireland, here's what… Karen Thompson 0
Uncategorized May 4, 2021 Encouraging trends for 2021 – Money Back Guarantee, Try Me Free We've seen a real encouraging trend emerging during 2021. Not only are more brands choosing… Team Umbrella
Uncategorized April 2, 2021 Big Savings on Customer Acquisition Whether you sell car insurance, utilities or phones or wine, you’d be amazed at the… Team Umbrella
Uncategorized March 10, 2021 Promotional Risk Management – Dummies Guide! If you want a really mahoosively big bang for your buck, then look no further.… Team Umbrella