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This campaign provided the nation with some well needed escapism during pandemic times. Delivering some instant cheer (for the project team as well as consumers), we helped PepsiCo run a competition to find the biggest Wotsit!

It launched in a big way. Wotsits hit the news setting a Guinness World Record for the longest ever Wotsit creation at their factory in Leicester, measuring in at a whopping 10.66m!

This was followed by the national launch of Wotsits GIANTS – double the size of the usual Wotsit. And to continue the buzz, a promotion ran alongside the launch, offering consumers the chance to win £10K and a year’s supply of Wotsits GIANTS.

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Umbrella

You guys are great, super responsive and experts, great partners we can rely on making our lives easier.

Raphael Capitani, Senior Brand Manager at Mondelēz International

The team at Umbrella are fantastic – professional, easy going and great to work with. They are a massive help and often an extension of our team, especially when working out the finer details of a mechanic and the impact upon cost.

Joanna Scofield, Senior Consultant at Cat Among the Pigeons

Together with our trusted partners Umbrella, we’ve successfully run category-leading promotions which have helped us become the fastest growing ice cream brand in Europe. The Umbrella team are extremely commercially minded and have been fantastic at accommodating the needs of a small business and are always there to bounce ideas around with. They’re also nice people to work with too which makes all the difference.

Matthew Sherratt, Head of International Marketing, Oppo

Nicola and the team at Umbrella have been super helpful this year in assisting us with some voucher promotions and offering constant support through the process. They are a great team and really know their stuff, we wouldn’t hesitate to work with them again.

Paula Bond, Working on WKD at SHS

Umbrella are a great sounding board and advisor for our future campaigns as well as trouble shooting on live projects.

Stuart Jeffrey, Shopper Marketing Manager, UNILEVER

We always consult the team at Umbrella when we need promotional risk advice. They are consistently fast to respond on our projects and usually have a few extra creative ideas to throw into the mix. Any cross-quoting we’ve done usually shows Umbrella represents the best value as well as a great level of service. In a world that is all about reputation, Umbrella has never let us down. And I mean every word. 

Stewart Hilton, Creative director, ZEAL Creative Limited

Umbrella are an important part for us to ensure we execute great campaigns.

Elvis, Cadbury 'Win the Captain' Account Manager

TEAM ETC

Beth Johnson Co-Founder & CEO
Beth Johnson
Co-Founder & CEO
Nick Carter Co-Founder & Risk Specialist
Nick Carter
Co-Founder & Risk Specialist
Nicola Christie Managing Director
Nicola Christie
Managing Director
Andrew Reeves Chief Finance Officer
Andrew Reeves
Chief Finance Officer
Linda Wise Client Services Director
Linda Wise
Client Services Director
Rob Pumfrey Business Director
Rob Pumfrey
Business Director
Bryony Deakin Business Director
Bryony Deakin
Business Director
Mark Burgess Business Director
Mark Burgess
Business Director
Zoe Curnow Campaign Execution & Compliance Lead
Zoe Curnow
Campaign Execution & Compliance Lead
Ria Campbell Junior Account Director
Ria Campbell
Junior Account Director
Olumide Aderemi Junior Account Director
Olumide Aderemi
Junior Account Director
Sara Culliney Senior Account Manager
Sara Culliney
Senior Account Manager
Serena Toh Account Manager
Serena Toh
Account Manager
Hayley Brown Senior Account Manager
Hayley Brown
Senior Account Manager
Emma Gilbert Senior Account Manager
Emma Gilbert
Senior Account Manager
Rohit V Ramakrishna Account Manager
Rohit V Ramakrishna
Account Manager
Daniel Sutcliffe Lead Digital Creative & Designer
Daniel Sutcliffe
Lead Digital Creative & Designer
Karen Thompson Marketing Manager
Karen Thompson
Marketing Manager
Charlotte Field Content Marketing Manager
Charlotte Field
Content Marketing Manager
Sophie Abbey Junior Account Executive
Sophie Abbey
Junior Account Executive
Jennifer Brooks Junior Account Executive
Jennifer Brooks
Junior Account Executive
Charley Stockford Operations Assistant
Charley Stockford
Operations Assistant
Helen Frankham Accounts Administrator
Helen Frankham
Accounts Administrator
Torstein Sørlid Chief Technology Officer
Torstein Sørlid
Chief Technology Officer
Irina Zelentsova Customer Success Manager
Irina Zelentsova
Customer Success Manager
Sérgio Paulino Senior Backend Developer
Sérgio Paulino
Senior Backend Developer