To support the launch of Cushelle’s ‘Quiltiest’ ever toilet paper, we worked with Blue Chip to develop an impactful door drop offer. The result for the brand has been a whopping 73% increase in sales and a big win at the DMA Awards for Best Door Drop.

The door drop, as well as having visual standout, also had a very strong call to action. An unmissable £2 OFF headline delivered cut-through – with each leaflet containing two £1 money-off coupons. The first was redeemable immediately to incentivise purchase. The second had a later redemption period – great for encouraging a longer-term brand switch.

A supporting TV campaign acted as a constant reminder to redeem the coupon and contributed to the overall success of the campaign.

Services: Promotional consultancy, fixed fee and handling

Client: Blue Chip Marketing