The Sky VIP loyalty scheme offers members access to fantastic rewards.
Relevancy is key and this free Cadbury offer presented great synergy for their TV watching audience.
Using Umbrella's Digital eVoucher system, we were able to provide a quick to market solution, with many cost saving & environmental benefits for the brand. Likewise for the consumer, who had the convenience of scanning the coupon at till using their mobile phone.
Results significantly surpassed benchmark levels and the campaign has been run numerous times.
