Camden Fresh Choice

Camden Town Brewery

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Camden Fresh Choice

UNMISSABLE IN-STORE, HUGE SALES UPLIFT AND A GOLD IPM AWARD AS BEST SHOPPER PROMOTION 2024. IT DOESN'T GET FRESHER THAN THAT!

Camden Town Brewery were looking to drive mass trial of the core range.

With the launch of the brand’s newly articulated brand positioning of ‘Fresh Choice’, Camden were looking to communicate this messaging across the off-trade.

As shoppers are now faced with such a wide choice of beers and offers within the alcohol aisles (in retail, wholesale and convenience) standout has never been so crucial.

This campaign was about cutting through the noise on-shelf, to ensure shoppers made Camden their first choice for purchase.

Focusing on ‘choice’ and enabling consumers to be the drivers of their own destiny, this fun & unique promotion asked shoppers to choose between a chance to win a high ticket item (holiday) or a secret Camden prize. And there were no losers here, every participant also received a 15% off web-shop voucher reward.

Captivating visuals and persuasive messaging ensured engagement was high.

It ran in ALL major retailers stores across retail, wholesale and convenience with strong focus on maximising in-store feature visibility.

Camden Hells

Product

Fresh Choice

Project

Camden Town Brewery

Client

Manage the prize journey, maximise the prize fund and limit exposure.

What We did

GOLD IPM Award, Best shopper promotion in, on or with pack

Awards

Sound us out

It’s never one size fits all but we can handle everything from strategy, to prizes to fulfilment and everything in between.

If you think we can help, drop us a message with your details
or call +44 (0)1844 20 20 45.

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