Camden Fresh Choice
Camden Town Brewery
UNMISSABLE IN-STORE, HUGE SALES UPLIFT AND A GOLD IPM AWARD AS BEST SHOPPER PROMOTION 2024. IT DOESN'T GET FRESHER THAN THAT!
Camden Town Brewery were looking to drive mass trial of the core range.
With the launch of the brand’s newly articulated brand positioning of ‘Fresh Choice’, Camden were looking to communicate this messaging across the off-trade.
As shoppers are now faced with such a wide choice of beers and offers within the alcohol aisles (in retail, wholesale and convenience) standout has never been so crucial.
This campaign was about cutting through the noise on-shelf, to ensure shoppers made Camden their first choice for purchase.
Focusing on ‘choice’ and enabling consumers to be the drivers of their own destiny, this fun & unique promotion asked shoppers to choose between a chance to win a high ticket item (holiday) or a secret Camden prize. And there were no losers here, every participant also received a 15% off web-shop voucher reward.
Captivating visuals and persuasive messaging ensured engagement was high.
It ran in ALL major retailers stores across retail, wholesale and convenience with strong focus on maximising in-store feature visibility.
