Leveraging rugby partnerships

Diageo / Geometry

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Leveraging Rugby Partnerships

Name a more iconic duo than Guinness and rugby – we’ll wait.

For almost 20 years we’ve been working behind the scenes, helping establish the partnership by expertly managing promotions.

For November’s Autumn Internationals, the challenge was to break the lines (achieve cut-through) in off-trade.

Supermarket shoppers had the chance to ‘WIN 1000s of rugby prizes’, like Six Nations tickets, signed merchandise and rugby gear. All they had to do to enter, was ‘Text to win’ – the word ‘RUGBY’, a unique code from inside the box and their date of birth.

Our impartial ‘winning moments’ algorithm meant they could be texted back instantly, with winners receiving a URL directing them to the prize microsite. Here, useful details were collected and there was an option to fill in a marketing survey.



Guinness Win Rugby Prizes


Diageo / Geometry


Build prize structure, prize management, limited financial exposure

What We did

Sound us out

It’s never one size fits all but we can handle everything from strategy, to prizes to fulfilment and everything in between.

If you think we can help, drop us a message with your details
or call +44 (0)1844 20 20 45.