Size matters


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This campaign provided the nation with some well needed escapism during pandemic times. Delivering some instant cheer (for the project team as well as consumers), we helped PepsiCo run a competition to find the biggest Wotsit!

It launched in a big way. Wotsits hit the news setting a Guinness World Record for the longest ever Wotsit creation at their factory in Leicester, measuring in at a whopping 10.66m!

This was followed by the national launch of Wotsits GIANTS – double the size of the usual Wotsit. And to continue the buzz, a promotion ran alongside the launch, offering consumers the chance to win £10K and a year’s supply of Wotsits GIANTS.

To enter, consumers needed to buy a bag of Wotsits GIANTS and get searching for a whopper of a Wotsit!  If they believed they have found the biggest Wotsit, they had to measure it and post a photo on Facebook or Twitter with their measurement to be in with a chance of winning. The winner was announced at the end of the promotional period.



Find The UK’s Biggest Wotsit




Management, Consultancy, Fulfilment, Adjudication and Verification

What We did

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