This campaign provided the nation with some well needed escapism during pandemic times. Delivering some instant cheer (for the project team as well as consumers), we helped PepsiCo run a competition to find the biggest Wotsit!
It launched in a big way. Wotsits hit the news setting a Guinness World Record for the longest ever Wotsit creation at their factory in Leicester, measuring in at a whopping 10.66m!
This was followed by the national launch of Wotsits GIANTS – double the size of the usual Wotsit. And to continue the buzz, a promotion ran alongside the launch, offering consumers the chance to win £10K and a year’s supply of Wotsits GIANTS.
To enter, consumers needed to buy a bag of Wotsits GIANTS and get searching for a whopper of a Wotsit! If they believed they have found the biggest Wotsit, they had to measure it and post a photo on Facebook or Twitter with their measurement to be in with a chance of winning. The winner was announced at the end of the promotional period.
